Customer story · Footwear

Ninety percent fewer breaches, in forty-five days.

A footwear aggregator that embraced eCommerce earlier than almost anyone in its category, in a market that is unorganised, crowded and slow to adopt technology. Its warehouses were where the losses were.

Viraj EnterprisesViraj Enterprises · ITL Group · New Delhi
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In their words
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Name, Role — Company
99.3%
Bin-level accuracy
90%
Fewer SLA breaches
30%
Lower manpower cost
99.3%
Bin-level accuracy
90%
Reduction in SLA breaches
30%
Lower manpower utilisation cost
98%
Cycle-count accuracyin 30 days
100%
Inventory serialised
45
Days to reach the goals
About the brand

Ahead of the market, behind at the warehouse.

Viraj Enterprises is a footwear aggregator and an offshoot of the ITL Group, led by Kaushal Jajodia, working with a posse of flagship footwear brands that includes Sparx, Crocs and Action. What sets it apart is that it embraced the eCommerce revolution completely, in a footwear market that is traditionally unorganised, crowded with sellers of every size, and slow to adopt technology. Its mission was to sell faster and more profitably while delighting customers with accurate, timely fulfilment. The warehouses were the gap between the mission and the result.

FootwearSparxCrocsAction
The challenge

Unserialised, unverified, and breaching.

Low technology adoption and a shortage of people competent to run the infrastructure led to four warehouse problems.

01

Unserialised high-end stock

Premium products were not serialised, which blocked inventory tracking at bin level.

02

Counts that could not be verified

SLA breaches arose from the inability to match and verify physical counts against the system.

03

Manual picking, manual errors

Growing dependence on manual intervention in the warehouses raised picking errors in step.

04

GMV and volume that did not agree

Data mismatches between gross merchandise value and average order volume meant nobody trusted the numbers.

The solution

Serialise everything, scan everything.

Viraj set up the right infrastructure and technology to improve speed, efficiency and accuracy, and to recruit and train people who would stay. EasyEcom ticked the boxes: value-based pricing, minimum disruption, a seamless transition with end-to-end hand-holding, and consistent service. Multiple warehouses were fully automated. This is the loop.

Every marketplace — the brands’ channels
EasyEcom — WMS app and handheld terminals
The season — stocked 6 to 9 months ahead
Step 01 · Every marketplace

Order lands against serialised stock

Orders from the marketplaces arrive against an inventory where every unit has an identity, so what is promised is what is on the shelf.

Channels: multiple marketplaces
Click any step to jump
The impact

Ninety to 180 days, and the goals were met.

What Viraj Enterprises recorded within the first months of deploying EasyEcom across its warehouses.

99.3%
Warehouse bin-level accuracy
100%
Inventory serialised
98%
Inventory cycle-count accuracy, in 30 days
90%
Reduction in SLA breaches
30%
Reduction in manpower utilisation cost
Live
Label generation during inwarding
6–9 mo
Advance bookings, stock kept adequate
More
Brands, storage and racks accommodated

Viraj Enterprises came onboard EasyEcom in the endeavor to reduce SLA breaches and improve warehouse operational efficiency. In a mere 30-45 days, these goals have been reached, with improvements in bin-level accuracy, timely label generation and dispatch and manpower utilization. Inwarding processes that previously required 6 warehouse members have been reduced by 30% without compromising on cycle count accuracy. Our mission to serve the nation as a leading footwear aggregator has become possible largely thanks to the intuitivity, robustness and scalability of the EasyEcom platform!

Manoj · Assistant Warehouse Manager, Viraj Enterprises

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