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B2B by hand
B2B order processing was manual, expiry checks for B2B were manual, and customer-specific pricing schemes produced errors.
A skincare brand built on ingredient transparency, scaling fast across D2C, marketplaces, general trade, modern trade and quick commerce, with SAP at the centre and a B2B business the old systems could not carry.
video_yt and the frame follows the asset's own shape.Minimalist is one of India’s fastest-growing personal care brands, built on ingredient transparency and data-driven formulation. It has redefined skincare for the digital-first D2C era and become a benchmark for quality control and streamlined fulfilment in beauty and wellness. Its B2B business grew significantly, across general trade, modern trade and quick commerce, and that growth created scalability problems the existing systems could not manage. The brand went looking for one centralised WMS and OMS to run every function.
Before EasyEcom the brand’s processes were largely manual, siloed and prone to delays or inaccuracies. Seven distinct problems, grouped here.
B2B order processing was manual, expiry checks for B2B were manual, and customer-specific pricing schemes produced errors.
Product inwarding had no scan at the door, so batch, expiry, unit of measure and MRP were captured inconsistently, and inventory mismatches were frequent.
A lack of SAP-to-WMS communication meant data consistency depended on people.
Complex carton-versus-unit inventory movement had no clean way to convert, count or allocate.
EasyEcom’s unified OMS and WMS gave Minimalist rule-based automation for B2B, QR-code capture at inwarding, unit-of-measure flexibility, shelf-life-based allocation and a customised SAP integration. This is the loop.
D2C, marketplace, general trade, modern trade and quick-commerce orders arrive in one queue, and B2B processing is fully automated with rule-based workflows and inventory allocation.
The performance tracker from Minimalist’s case study, recorded while the business doubled year on year.
Switching our warehousing operations to EasyEcom WMS has been a game-changer for us. The platform’s advanced technology is not only highly relevant to our business but also surpasses most other solutions we’ve explored. What truly stands out is their exceptional service response time, which keeps up effortlessly with our fast-paced environment. We wholeheartedly recommend EasyEcom to any brand seeking a top-tier WMS solution.
Rohit Gupta · Head of Supply Chain Management, MinimalistQR capture at GRN, shelf-life allocation, UOM and letdown, scan-based moves and cycle counts.
Explore EasyWMS →Rule-based B2B automation, customer pricing schemes, one queue for B2C and B2B.
Explore EasyOMS →A customised integration that keeps ERP and warehouse consistent.
See all integrations →See what an operating system for commerce does for a brand your size. A scoping call returns a projection built on your actual numbers.