Retail and wholesale orders, off one stock number.
Distributor POs, big-box retail replenishment and five online channels: all selling the same units. EasyEcom blocks committed wholesale stock the moment a PO lands, keeps every listing honest, and runs parcels and pallets off one platform.
CaratLaneFulfill one retail PO without breaking your online store
A distributor's purchase order used to mean a week of spreadsheets, paperwork and quiet prayers your webstore wouldn't sell the same stock. Scroll. This is the same PO on EasyEcom.
Who gets the last 500 units?
A committed distributor PO, five online channels selling every hour, and a new retail account knocking. EasyEcom allocates by your rules — commitments protected, online kept selling, the new account queued honestly — so nobody discovers a shortfall on ship day.
Parcels and pallets, out one platform — B2C and B2B.
Every order the desk just processed, shipped as parcels or staged as freight: off one stock number.
What brands typically see
Customers typically see results like these once wholesale and online run off one stock pool with blocking, PO/ASN paperwork and bulk shipping on the same platform: actual results vary by catalog and channel mix.
“Every distributor PO used to be a negotiation with our own webstore: block stock in a spreadsheet and hope. Now the PO lands, the units are blocked everywhere within a minute, and both lanes just ship.”
Ready to run shelf and storefront off one number?
We'll map your wholesale accounts, channels and stock rules onto EasyEcom before the call.
Wholesale inventory management, on the same stock pool
Wholesale inventory management software keeps distributor commitments and sellable online stock honest in one place. EasyEcom blocks confirmed PO quantities out of the sellable pool the moment a wholesale order is accepted, applies per-account price lists and MOQs, and keeps B2B inventory management on the same bin-accurate record your D2C and marketplace channels sync from. Neither lane ever sells what the other has already claimed.
Questions retail & wholesale brands ask
Retail and wholesale order management is the process of taking bulk purchase orders from retail chains and distributors — with their own price lists, MOQs and delivery windows — and fulfilling them alongside your D2C and marketplace orders from the same stock pool. EasyEcom runs both on one platform: B2B POs get wholesale pricing, inventory blocking, ASN paperwork and bulk shipping, while your Amazon, Walmart, Shopify, TikTok Shop and Target listings stay synced to whatever stock is genuinely available to sell.
When a distributor or retail PO is confirmed, EasyEcom reserves that quantity out of your sellable pool instantly. Online listings across every connected channel adjust down in near real time — typically inside 60 seconds — so a flash sale cannot sell through stock you have already committed to a wholesale account. Blocked stock is released automatically if the PO is edited or canceled.
Yes. Purchase orders from retail chains and distributors live in EasyEcom from receipt to shipment: line items, wholesale prices and delivery windows are captured on the PO, and the advance shipment notice, packing lists and bills of lading are generated from the actual cases and pallets picked. Not typed up by hand. Your paperwork always matches what physically ships.
Both. The wholesale inventory software layer — stock blocking, per-account price lists, MOQ enforcement and bin-level counts — sits inside a full B2B order management platform, so the same record that guards distributor stock also raises the PO paperwork, picks the pallets and books the freight.
You can maintain separate price lists per wholesale account — distributor pricing, key-account pricing, regional tiers — with minimum order quantities per SKU. When a B2B order or cart is raised, EasyEcom applies the right price list automatically and flags lines below MOQ, so wholesale margins never depend on someone remembering the correct rate card.
B2B orders are picked in bulk waves — full cases and pallets rather than single units — then staged, wrapped and shipped as freight with dock scheduling and bill of lading documentation. Meanwhile your parcel orders keep flowing to carriers untouched. Both lanes run off the same stock pool and the same platform, so neither one blinds the other.
Our team migrates your catalog, stock, price lists and open POs for you, and runs EasyEcom in parallel with your current process so nothing stops shipping. Most brands cut over account by account and are fully live within a few weeks, with no shipping downtime.
EasyEcom is load-tested for 10 million orders a day and runs brands like Relaxo — 100% inventory accuracy across a national retail and online operation — and Borosil, which grew 40% month over month on the platform. Adding a new distributor, retail chain or online channel is configuration, not a re-platform.
One stock pool. Both lanes protected.
Book a demo and we'll map your wholesale accounts, online channels and blocking rules onto EasyEcom before the call.