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No warehouse-level visibility
Stock data was outdated and stockouts were frequent, because nobody could see the warehouse in real time.
A global footwear label with flagship outlets across India and a new warehouse in Ludhiana, whose domestic backend had not kept pace with its retail expansion. It needed a modern OMS and WMS, and it needed them quickly.
video_yt and the frame follows the asset's own shape.Redtape is one of India’s most respected footwear and fashion labels, delivering performance and style across six continents, from the UK and Europe to the USA, APAC and the Middle East, and expanding into Bangladesh, Sri Lanka, Nepal and beyond. In 2025 it reinforced its backend with a new warehouse in Ludhiana for faster regional fulfilment. Its vision is to be India’s most agile lifestyle brand: global fashion at local speed, which puts the warehouse at the centre of the promise.
With rapid retail expansion and geopolitical disruption hitting exports, Redtape needed to rethink domestic warehousing and order management. The operational hurdles were significant.
Stock data was outdated and stockouts were frequent, because nobody could see the warehouse in real time.
Manual order processing disrupted workflows and breached SLAs, at exactly the moment volume was rising.
Without real-time cycle counts or stock audits, unsold inventory rose, working capital inflated, and losses and misplacements went uncounted.
Replenishment during high-demand windows was inefficient, so the stock arrived after the demand had gone.
Redtape partnered with EasyEcom to build a future-ready backend for eCommerce and retail. Within 35 days the brand had transitioned to a fully automated order fulfilment flow across its warehouses. This is the loop.
Marketplace integration centralised orders and inventory, and dynamic sync updates every channel in under 60 seconds. Unfulfilled orders dropped drastically.
In under two months Redtape transformed operational efficiency and fulfilment accuracy. These are the results.
We’re wowed by the growth spurt we’ve experienced since onboarding EasyEcom. From streamlining inventory and order accuracy to reducing returns, the transformation has been phenomenal. The onboarding was seamless, and the team has been incredibly responsive. We look forward to a long-term partnership.
Arvind Verma · Director, RedtapeSerialised inventory, automated cycle counts and audits, outbound QC, replenishment ahead of demand.
Explore EasyWMS →Centralised marketplace orders, sub-60-second inventory sync, performance-based listing management.
Explore EasyOMS →Financial entries automated between the warehouse floor and the books.
See all integrations →See what an operating system for commerce does for a brand your size. A scoping call returns a projection built on your actual numbers.