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Inaccurate orders, late shipments
Order inaccuracies and delayed shipments were producing SLA non-compliance before volume had even peaked.
A young snacking brand that hit production, started receiving orders from across India, and managed them in a spreadsheet that kept overwriting itself. The founders knew where that ended.
video_yt and the frame follows the asset's own shape.Gladful was launched in 2021 by siblings Parul and Manu Sharma after a doctor’s visit revealed that Parul’s young children were protein-deficient. The gap was knowledge as much as diet, and Gladful set out to close it with protein-packed products made from household staples, across breakfast, desserts and gift boxes. Operations run from Jaipur, marketing and sales from Gurgaon. When the brand moved past research into production, orders came from everywhere at once, and the spreadsheet did not keep up.
Orders were managed in Excel, which was prone to error from continuous overwrites. The team saw that manual order management would slow operations and create delays, and four problems were already visible.
Order inaccuracies and delayed shipments were producing SLA non-compliance before volume had even peaked.
Without visibility into order processing, orders were missed and picking errors went unnoticed until the customer noticed.
Stock that expired before it sold was lost revenue, and nothing was tracking shelf life.
Erroneous deliveries came back as returns, at the brand’s cost and the customer’s patience.
Gladful adopted an automated order management system to streamline processing and fulfilment while connecting its distributor network. It sells on both dropshipping and inventory-based models; EasyEcom accommodated both. This is the loop.
Website, marketplace and distributor orders arrive in one queue, whether the order will be dropshipped or fulfilled from stock.
The outcomes Gladful recorded after automating inventory management and order processing.
The best part about EasyEcom is the customer support, with the tech team exceptionally good at quick problem identification and query resolution. We’ve saved over 1300+ man hours since onboarding thanks to automating inventory management and order processing. The operations team owes a great deal to the platform for simplifying so many eCommerce operations in one shot!
Jagdish Shekhawat · Operations Head, GladfulAutomated order processing across dropship and stocked models, with per-channel stock notifications.
Explore EasyOMS →Marketplace transactions through Paytm and Cred reconciled at 100% accuracy.
Explore EasyReco →A young brand’s order book, off the spreadsheet before it broke.
Solutions for D2C brands →See what an operating system for commerce does for a brand your size. A scoping call returns a projection built on your actual numbers.