Customer story · Wellness & Ayurveda

Two hundred percent in sixty-two days.

A family Ayurveda legacy taken online, receiving considerable order volume, with a finance team that needed absolute accuracy over SKUs, locations, customer details and marketplace transactions, and could not get the data out of Tally.

Dr. Vaidya’sDr. Vaidya’s New Age Ayurveda · Mumbai
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In their words
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Name, Role — Company
200%
Sales growth in 62 days
100%
SLA adherence
90%
Customer retention
200%
Sales growthin 62 days
100%
Accounting SLA adherence
75%
Order fulfilment accuracy
90%
Customer retention
100%
Warehouse visibilitywithin 7 months
GST
Filing simplified
About the brand

A 150-year legacy, taken online.

Dr. Vaidya’s was set up by Arjun Vaidya, a Brown University graduate from a long line of Ayurvedic practitioners, after he saw how popular yoga and Ayurveda had become during his time in the United States. The idea was to take a 150-year family legacy of formulations online. It worked: the brand was featured in the Forbes 30 Under 30 Asia list in 2019 and Business World’s 40 Under 40 in 2022, and became the nation’s preferred choice for traditional Ayurvedic formulations. With that came volume, and with volume came a finance problem.

AyurvedaWellnessD2CForbes 30 Under 30
The challenge

The data was in Tally. It just would not come out.

Considerable order volume meant the finance and operations teams needed absolute visibility over large volumes of sensitive data: SKUs, locations, customer details, marketplace transactions. Jointly, they faced four problems.

01

Reconciliation data stuck in Tally

Payments reconciliation, deductions and fees levied could not be extracted from Tally in a usable form, so consolidation was manual.

02

Orders that did not match

There was no way to match orders received to the ones readied for dispatch and the ones actually delivered.

03

Chasing couriers for status

Understanding fulfilment rates meant constantly placing status-update requests with courier partners.

04

SLA breaches

Without a unified platform to track, manage and improve outwarding workflows, shipment SLAs were being breached.

The solution

Finance and fulfilment, on one platform.

Dr. Vaidya’s came onboard EasyEcom in April 2021. Over seven months the warehouse was centralised with full visibility, and EasyEcom’s reports gave the team the profitability summary they needed to track financial and operational performance. This is the loop.

Every channel — website, Amazon, Flipkart
EasyEcom — one record from order to payout
Tally and GST — filing simplified
Step 01 · Every channel

Order lands from any channel

Website, Amazon and Flipkart orders arrive in one queue with the SKU, location and customer details the finance team needs, captured once.

Channels: website · Amazon · Flipkart
Click any step to jump
The impact

Seven months of visibility.

What Dr. Vaidya’s recorded as consolidated data replaced manual extraction.

200%
Sales growth, in 62 days
100%
Accounting SLA adherence
75%
Order fulfilment accuracy
90%
Customer retention and satisfaction
100%
Visibility into a centralised warehouse, within 7 months
GST
Filing structure simplified
Split
Profitability by sales channel
One
Platform for finance and operations

The software has a lot of potential for companies like ours. It’s very well conceptualized and recognizes pain areas. The usefulness it presents is a boon to not just Dr. Vaidya’s but also to any person who is in the online business trade.

Rameshwar Saraswat · Head of Finance, Dr. Vaidya’s

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