The 2025 E-Commerce Collective
India's festive-to-year-end reset, in one report: ₹277.96B GMV, +67% order volume, returns down to 16.2%, and zero dead stock by December. Get the full PDF.
The 2025
E-Commerce Collective
Four numbers that defined 2025
India's e-commerce year, drawn from real platform data. These are the topline figures every operator should know.
total GMV across 2025, with value growing faster than volume.
order-volume growth year on year, held at 95% SLA reliability even at peak.
overall return rate, down from 24.8%, a 40% improvement.
dead stock by December: a 100% liquidation milestone across the platform.
The full 2025 story, in data
The shape of growth
From festive spikes to a high-velocity plateau.
The ₹278B calendar
Quarterly GMV: why Q3 outran the festive quarter.
The return revolution
Returns cut to 16.2%, benchmarked by category.
The marketplace multiverse
Shopify, Flipkart, Meesho and Amazon by role.
Geography of growth
Metro anchors and the breakout heartland.
Speed & inventory
7.4h Click-to-Ship and zero dead stock, plus the 2026 playbook.
Real orders, not a survey
This report is built from anonymised, aggregated operational data flowing through the EasyEcom platform across India, not a self-reported questionnaire. Figures reflect real order, return and fulfillment events over the full calendar year, January to December 2025. No individual brand is identifiable.
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