Customer story · Quick-commerce 3PL

Fifty times the volume. Ninety seconds an order.

A quick-commerce enabler operating a nationwide network of dark stores for D2C and retail brands, promising sixty-minute delivery from inventory held close to demand. Without a scalable tech backbone, keeping that promise cheaply was the whole challenge.

ZippeeZippee · Dark stores across India
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In their words
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Name, Role — Company
50×
Sales volume growth
80%
Less processing time
99%
Bin-level accuracy
50×
Sales volume growth
90 sec
Average order processingfrom 5–10 minutes
80%
SLA adherencefrom 20%, zero breaches
80%
Shorter dispatch cycles
100%
Order fill rate
99%
Bin-level accuracyeven at peak
About the brand

Inventory close to demand, delivered in an hour.

Zippee is a fast-growing quick-commerce enabler that operates a nationwide network of dark stores for D2C and retail brands across India. It helps brands deliver faster and cheaper by managing last-mile-ready inventory close to demand hubs, and its vision is a seamless, scalable quick-commerce ecosystem for the country. To make that work, each dark store has to run many brands, each brand’s allocated SKUs, and each order in minutes.

Quick commerceDark storesMulti-brand60-minute delivery
The challenge

Seven things a dark store has to do at once.

To deliver on the quick-commerce promise while keeping operating costs low, Zippee needed to do seven things it could not do without a tech backbone. Grouped here into four.

01

Pull every brand’s orders

Connect to each brand’s own OMS and pull orders into the dark stores without a person in the middle, and identify the limited SKU assortment each brand had allocated to quick commerce.

02

Run many brands in one store

Let a single dark store handle multi-brand operations to make the most of space and people.

03

Route by proximity, in real time

Route orders dynamically on proximity, pincode and geolocation, with visibility across organisation, brand and store at once.

04

Integrate the last mile

Connect external courier partners for dispatch and tracking, on workflows that could change as fast as quick commerce does.

The solution

One backbone, every brand, every store.

Zippee partnered with EasyEcom’s OMS and WMS to streamline quick-commerce operations with scalability and cost-efficiency built in. This is the loop.

Every brand — their own OMS, their Shopify
EasyEcom — the dark-store backbone
The customer — inside the hour
Step 01 · Every brand

Order pulled from the brand’s OMS

Brand OMS integrations automate pulling quick-commerce orders into the dark stores. No manual intervention between the brand’s system and Zippee’s.

Fixes: pull every brand’s orders
Click any step to jump
The impact

Before and after, in their own numbers.

The performance table from Zippee’s case study, recorded while sales volume grew fifty-fold.

20% → 80%
SLA adherence, zero breaches
5–10 min → 90 sec
Average order processing time
15% → 8%
Return rate
10% → 5%
Order cancellation rate
99% → 100%
Order fill rate
85% → 99%
Order accuracy
4–5 → 2
People per dark store
50×
Sales volume
Customer quote, pending approval

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