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Inventory out of sync, capital tied up
Inventory was kept separately for each platform and was frequently wrong, which drove up working capital.
A first-generation Indian personal care group, three decades old, that decided offline could no longer be the primary channel. Going omnichannel showed it exactly where the inefficiencies had been hiding.
video_yt and the frame follows the asset's own shape.Joy Personal Care is one of three brands under RSH Global, a leading conglomerate of organic beauty and personal care products that started in Kolkata thirty-five years ago and grew into a global presence through eCommerce and leadership. RSH Global is the only Indian-led first-generation company to make the top-five lists for several personal care categories. It runs from warehouses across four states. When the pandemic pushed buying online, the company decided offline could no longer be the primary channel, and that decision opened its eyes.
Taking the omnichannel approach revealed operational inefficiencies that had been costing money quietly. Three in particular.
Inventory was kept separately for each platform and was frequently wrong, which drove up working capital.
Processing orders through multiple portals added a 120-minute delay to shipping time and breached SLAs.
Miscalculated taxation drove up payment liabilities.
RSH Global came onto EasyEcom to capitalise on the eCommerce boom, and created a new account for Joy Personal Care so product performance could be watched brand by brand. This is the loop.
Orders from Flipkart, Amazon and the other marketplaces arrive in one centralised seller dashboard instead of one portal each.
What RSH Global recorded for Joy Personal Care on EasyEcom.
Previously, inventory was kept separately for each platform which took up significant bandwidth and time. With EasyEcom’s centralized seller dashboard, data has been channeled into a single and easily manageable inventory, helping us cut down working capital and processing time while complying with our shipping SLA. We now have Joy in both name and execution, and cannot thank the EasyEcom support team enough for their promptness and technical know-how!
Subhash Chakraborty · eCommerce Officer, RSH GlobalOne seller dashboard across marketplaces, auto label and manifest, warehouse mapping by location.
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