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Manual, everywhere
Order processing across marketplaces and D2C channels was manual, kitting was manual and error-prone, and accounting sat disconnected from operations.
A digitally native wellness brand headquartered in the US, selling across North America, Europe and beyond, and answerable to a listed parent. Growth had outrun the manual workflows and the single warehouse underneath it.
video_yt and the frame follows the asset's own shape.Mindful Souls is a fast-growing wellness brand headquartered in the US and serving customers across North America, Europe and beyond, built on a commitment to mindful living and customer-centric fulfilment. As a subsidiary of the publicly listed Vaibhav Global Limited, operational excellence was not optional. Rapid growth exposed the gaps anyway: fragmented inventory, manual workflows, inconsistent SLAs and rising global fulfilment costs.
Order volumes surged. Manual processes and scattered inventory made fulfilment increasingly complex, and the hidden inefficiencies showed up exactly at peak. Seven constraints, grouped here into four.
Order processing across marketplaces and D2C channels was manual, kitting was manual and error-prone, and accounting sat disconnected from operations.
There was no centralised, real-time inventory visibility across channels or locations.
Inefficient order routing meant higher shipping costs, and limited courier integrations hurt last-mile delivery.
Inconsistent SLA adherence risked marketplace penalties, at 75% adherence with breaches.
EasyEcom deployed a unified OMS and WMS with multi-currency and multi-region support, intelligent routing, automated kitting, an integration into Microsoft Dynamics 365, and a wider courier network. This is the loop.
Orders from marketplaces and D2C channels across North America and Europe arrive in one queue, with multi-currency and multi-region support built in.
The performance table from Mindful Souls’ case study. Every line is the previous figure and the current one.
We reached a stage where our volume outgrew our capabilities, and we needed a system that could simplify ecommerce order and warehouse operations without adding chaos. EasyEcom helped us scale efficiently while controlling costs.
Monal Gehlot · Head of Sales & Operations, Mindful SoulsMulti-currency, multi-region order management with intelligent routing and automated kitting.
Explore EasyOMS →Two warehouses on one inventory, bin-level accuracy at peak, picking and packing productivity up.
Explore EasyWMS →Real-time accounting from the same platform that runs the floor.
See all integrations →See what an operating system for commerce does for a brand your size. A scoping call returns a projection built on your actual numbers.