01
Volume across every channel
High order volumes were arriving from the website and the marketplaces simultaneously, into processes built for one at a time.
A fragrance brand scaling across its own website and the marketplaces, and selling out in one channel while overselling in another. One inventory across every channel changed the quarter.
video_yt and the frame follows the asset's own shape.Bella Vita is a fragrance-forward brand: luxury perfumes, bath and body, and skincare, in IFRA-certified, cruelty-free formulations. It combines imported perfume oils from France, Spain and Italy with Indian manufacturing, and its promise is premium fragrance at value-driven prices, for everyone. As the brand spread across channels and markets, the same promise had to hold at the warehouse: the right stock, in the right channel, at the moment someone wanted it.
Scaling across a D2C website and multiple marketplace channels at once, Bella Vita found that inventory control, accuracy and fulfilment speed each got harder as volume rose. Four problems, all of them the same problem in different clothes.
High order volumes were arriving from the website and the marketplaces simultaneously, into processes built for one at a time.
Without one live inventory, a channel could sell out of a fragrance that another channel still showed as available, or sell a unit that was already gone.
Order and inventory accuracy had to hold as the numbers grew, which is precisely when manual checks start to slip.
Returns processing and reconciliation was slow enough to tie up stock and margin that should have been back in play.
EasyEcom’s OMS and WMS centralised Bella Vita’s multi-channel order and inventory operations across its D2C website and the marketplaces. The loop below is what a fragrance order goes through now.
Website and marketplace orders arrive in one unified queue rather than in separate systems with separate stock figures.
The performance snapshot from Bella Vita’s case study, comparing the quarter on EasyEcom with the one before it, and the year with the year before.
This slot holds an attributed quote once written sign-off is in hand. It ships empty rather than paraphrased.
Unified order processing across the D2C website and every marketplace, with automated fulfilment workflows.
Explore EasyOMS →Real-time inventory synchronisation across channels, so stockouts and oversells stop happening.
Explore EasyWMS →One inventory behind the website and the marketplaces.
Solutions for D2C brands →See what an operating system for commerce does for a brand your size. A scoping call returns a projection built on your actual numbers.