Customer story · Beauty & personal care

3.5× month on month, for eighteen months.

A haircare brand running on third-party warehouses in three cities, Amazon FBA on top, and a WMS and an OMS that had never been introduced to each other. Here is what integrating them did.

AnveyaAnveya Living Pvt Ltd · Mumbai
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In their words
The film carries the detail. The numbers beside it only have to make you want to watch.
Name, Role — Company
3.5×
MoM growth, 18 months
120%
YoY multi-channel sales
100%
Order fulfilment
3.5×
Month-on-month growthover 18 months
120%
Multi-channel sales growthyear on year
Rise in order volume
100%
Order fulfilment ratereached in under 100 days
48%
More inventory under management
Kitting
Virtual combos from single SKUs
About the brand

Natural purity, three cities of stock.

Anveya is a personal beauty and haircare brand founded in 2018 by Vivek Singh and Saurav Patnaik, named for the positive affirmation they wanted the company to stand for. Its products are built on preserving natural purity and on conscious, eco-friendly living, with a blog of wellness tips and DIY recipes alongside. It sells through offline stores, its own website and the marketplaces, on a third-party multi-warehouse model: a central warehouse for B2B and marketplace orders in Gurugram, since extended to Kolkata and Bengaluru, with Amazon FBA layered on for reach. Stock in three cities, run by partners, sold everywhere. That is a lot to keep in one head.

HaircareSkincareEco-friendlyAmazon FBA
The challenge

A WMS and an OMS that never met.

Anveya had been running a warehouse system and an order system separately. Neither could see the whole operation, and orders could not be consolidated into a single report. The supply chain team was working around four gaps.

01

No single view of stock

Inventory health, stock availability and shipment status lived in different places. Nobody could confirm location-wise availability without asking someone.

02

Nowhere to see the adjustment

Without consolidated reporting, the team could not tell where inventory adjustments were needed, or where stock presence could be maximised.

03

Receipts confirmed on paper

Goods receipts at partner warehouses could not be confirmed digitally, so GRN accuracy depended on the partner and the phone.

04

Seasons planned blind

With no inventory planning reports, meeting seasonal demand meant guessing how much to hold, and where.

The solution

Warehousing and orders, finally in one place.

What decided Anveya on EasyEcom was warehousing and order management integrated in one system, plus the granularity of the reporting. The sales report alone let the team see sales and orders for any window they chose. This is the loop that runs across three cities now.

Every channel — stores, website, marketplaces, Amazon FBA
EasyEcom — one system, three cities
The season — planned, not guessed
Step 01 · Every channel

Order lands from any channel

An order from a store, the website, a marketplace or Amazon FBA arrives in one queue, against one inventory that spans all three partner warehouses.

Channels: stores · website · marketplaces · FBA
Click any step to jump
The impact

Eighteen months, compounding.

The outcomes Anveya recorded on EasyEcom, from its first quarter on the platform through the following eighteen months.

3.5×
Month-on-month growth, sustained over 18 months
120%
Year-on-year multi-channel sales growth
Rise in order volume, first quarter on the platform to eighteen months later
100%
Order fulfilment rate, reached in under 100 days
48%
More inventory under management
Live
Location-wise stock availability across three cities
SKU
Single-SKU inventory, with virtual combos kitted from it
~95%
Of system tests passing on user acceptance, usage and quality compliance

Many of EasyEcom’s features were already in place at a time when eCommerce enablement was at its nascent stage. Presently, about 15 of us are active users. And what I liked best was the team’s solutioning approach to build a system that offered stability while processing heavy volumes of data. ~95% of the system tests well in user acceptance, system usage and quality compliance, making it a software for eCommerce sellers whose order and sales volume both experience surges in line with seasonal demand!

Tilak Sharma · Supply Chain Manager, Anveya

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