The State of D2C Fulfillment 2026
How 1,800+ brands actually ship, where margin leaks between the order and the doorstep, and what separates the operators growing 3× from everyone else.
The State of D2C Fulfillment
Four numbers that define the year
The full report benchmarks by category and order band. These are the topline figures every operator should know.
of D2C margin lost to RTO and reconciliation gaps: the single biggest silent leak.
average return-to-origin on COD fashion orders, with wide spread by price band.
the operational efficiency gap between top-quartile operators and the median.
the inventory-sync speed now expected across channels. Laggards oversell daily.
Six chapters, benchmarked by category
The fulfillment funnel, end to end
Where orders slow, split and fail, stage by stage.
The RTO tax on fashion
Return rates by category, region and price band.
The reconciliation gap
What brands lose to commissions, fees and lost returns.
Inventory accuracy & oversell
How multichannel accuracy separates winners from the rest.
Peak season readiness
How top operators staffed and stocked for the festive peak.
The operator playbook
The practices behind top-quartile performance.
Real orders, not a survey
This report is built from anonymised, aggregated operational data flowing through the EasyEcom platform, not a self-reported questionnaire. Figures are benchmarked across brands and 3PLs by category and monthly order band, over the twelve months to June 2026. No individual brand is identifiable.
Get your copy
- 42-page PDF, sent instantly
- Benchmarks by category & order band
- The operator playbook checklist
Check your inbox for The State of D2C Fulfillment 2026.