Minimalist Achieves 5x Order Growth and 98% SLA with EasyEcom

Download the full case study here

‍‍

About Minimalist

Minimalist is one of India’s fastest-growing personal care brands, built on a foundation of ingredient transparency and data-driven formulation. With a commitment to clean science and customer trust, Minimalist has redefined skincare in the digital-first D2C era. Operating across both B2C and B2B segments, the brand has scaled rapidly—driven by operational efficiency, product innovation, and a loyal customer base. Its emphasis on quality control and streamlined fulfillment has positioned it as a benchmark in the beauty and wellness space.

Challenges

As Minimalist’s popularity soared across both B2C and B2B segments, its existing systems struggled to keep pace with the scale and complexity of operations. The brand relied heavily on manual order processing, which slowed down fulfillment and introduced errors, especially for large B2B orders.

Managing inventory was also complicated, the team faced difficulties handling different units of measure for cartons and loose units, leading to confusion and inaccuracies. Inwarding new stock was time-consuming and error-prone due to the lack of automated scanning and batch tracking.

Moreover, the absence of seamless communication between their SAP ERP and warehouse processes resulted in data mismatches, frequent stock discrepancies, and costly pricing or expiry errors. These challenges collectively hindered operational efficiency and threatened to dilute Minimalist’s promise of fast, reliable service.

‍

Solution

To tackle these growing pains, Minimalist adopted EasyEcom’s unified Order Management System (OMS) and Warehouse Management System (WMS). This robust stack automated B2B order workflows with rule-based inventory allocation, eliminating manual bottlenecks. EasyEcom’s flexible unit-of-measure and letdown features enabled precise handling of both cartons and individual units, while scan-based product inwarding captured batch, expiry, and pricing details in real time — dramatically improving traceability.

Seamless integration with SAP ensured consistent, up-to-date data flow across all functions. Automated cycle counts and shelf-life-based allocation further enhanced inventory accuracy and compliance.

With marketplace, quick commerce, and B2B channels unified under one system, Minimalist could scale confidently, maintain exceptional SLA adherence, and deliver a consistently smooth experience to customers and retail partners.

‍

Performance Tracker

Here’s a snapshot of operational KPIs that significantly improved with EasyEcom, leading to higher profitability and operational clarity.

Hear it from Minimalist

"Switching our warehousing operations to EasyEcom WMS has been a game-changer for us. The platform’s advanced technology is not only highly relevant to our business but also surpasses most other solutions we’ve explored. What truly stands out is their exceptional service response time, which keeps up effortlessly with our fast-paced environment. We wholeheartedly recommend EasyEcom to any brand seeking a top-tier WMS solution."