Mindful Souls: Building a Scalable, Accurate & Global Fulfillment Engine with EasyEcom

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About Mindful Souls

As digitally native lifestyle brands expand internationally, operational complexity across order management and fulfillment increases exponentially. This case study analyzes how Mindful Souls, a fast-growing wellness brand, leveraged EasyEcom’s unified Order Management System (OMS) and Warehouse Management System (WMS) to address operational bottlenecks, improve SLA adherence, and scale its global ecommerce operations while maintaining inventory and order accuracy.

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Mindful Souls operates across its own D2C channels and leading marketplaces in the US and UK, driven by a commitment to mindful living and customer-centric fulfillment. Rapid growth exposed operational limitations, including fragmented inventory visibility, manual order processing, inconsistent SLA adherence, and rising fulfillment costs across regions.

Problem Statement

Mindful Souls’ existing workflows relied on:

Manual order processing across marketplaces and D2C channels
Lack of centralized, real-time inventory visibility
Error-prone manual kitting processes
Inefficient order routing leading to high shipping costs
Disconnected accounting and operational systems
Limited courier integrations impacting last-mile delivery
Inconsistent SLA adherence, risking marketplace penalties

These challenges constrained scalability and introduced hidden operational inefficiencies during peak demand periods.

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Solution Framework

To address these challenges, EasyEcom deployed a unified OMS and WMS solution that enabled Mindful Souls to:

Centralize inventory and multi-channel order management
Automate order processing with multi-currency, multi-region support
Implement intelligent order routing to optimize shipping costs and reduce TAT
Automate physical and virtual kitting workflows
Integrate seamlessly with Microsoft Dynamics 365 for real-time accounting
Expand courier network access for efficient local and international deliveries
Improve SLA adherence through automated, accurate fulfillment workflows

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Results & Analysis

Warehouse Performance Improvements:

Order Management Improvements:

Mindful Souls’ operations transformed into a high-accuracy, scalable system capable of handling increased order volumes without compromising SLA adherence or customer satisfaction.

Conclusion

EasyEcom’s OMS and WMS integration enabled Mindful Souls to:

Build a lean, scalable backend for global multi-channel operations
Improve order accuracy and SLA adherence
Reduce operational costs through intelligent routing and automated workflows
Enhance customer satisfaction while maintaining operational agility

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Hear it from Mindful Souls

“We reached a stage where our volume outgrew our capabilities, and we needed a system that could simplify ecommerce order and warehouse operations without adding chaos. EasyEcom helped us scale efficiently while controlling costs.”