The Provogue Story


Clothing and accessories

Mumbai, Maharashtra


450 Employees


About Provogue

Provogue is a fashion brand with extensive offline presence across the country. Provogue brand is owned by Provogue Limited, a publicly listed company on Mumbai and National stock exchanges of India. Provogue brand was launched in 1998 to cater to the men’s fashion range for casual wear. Today Provogue is considered among the top leading brands in the category.

Provogue started its online journey few years back and started seeing huge success. Today Provogue is the forefront of the list of brands dealing in omni-channel retail. Provogue also operates extensive institutional sales channel for selling its merchandise. From the technology perspective Provogue used SAP to run its legacy business. Early on, with the advent of new channels such as eCommerce and institutional sales through its brand portal, it became a cumbersome process to manage the business volume.


  • Brand portal ( hosted using Magento
  • Flipkart, Amazon, PayTM, Limeroad
  • Offline orders
  • Institutional sales orders

Problems faced

  • Managing inventory inwards and allocation
  • Managing shipping partners
  • Inventory levels / re-ordering and inventory planning

Solutions Prior To EasyEcom

Provogue is considered an early adopter for new technology to drive efficiency at every stage of its business. Hence early on, Provogue IT team realised the productivity loss in driving multi-channel business manually and through spreadsheets as SAP didn’t provide the flexibility of integration with these channels. Team tried managing the work flows in excel spreadsheets, however coordination between multiple teams like warehousing and purchasing became a nightmare in spreadsheets. Such gaps would cause out of stock unncessarily for some SKUs or in other cases would miss the fulfilment SLAs. This started affecting the customer satisfaction levels for the clients. That’s when the company decided to look for an integrated solution. Being a large organization, Provogue needed a reliable partner who can understand the requirements of various teams and provide a unified solution. That’s when EasyEcom came into picture.


Benefits For Shifting To EasyEcom

Following are the major benefits that Provogue has experienced:

  • Seamless integration with major sales channels, both online and offline
  • Shipping carrier automation based on priorities and assignment rules
  • Automatic tracking of packages and updates to customers
  • Centralised Inventory management across channels
  • Inventory forecasting
  • Dedicated account manager

Provogue has been using EasyEcom solution for its multi-channel sales since 2016. Business volume has been consistently increasing across different channels. In the past 6 months, Provogue has seen volume increase of around 4x. According to Mr. Mukesh Agarwal, GM of IT Solutions at Provogue, “Because of scalable solution provided by EasyEcom, Provogue team has easily handled the day to day operations even at many fold business that we are doing now. We are looking to adopt EasyEcom platform in other company divisions as well”.

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