Brand name: Casio
Year founded: 2012
Category : Watches
About Casio India : Casio is one of the biggest brands in watches industry. They have an annual turnover of close to $75 M. To capture the Indian market, Casio India ventured into online business way back in 2012 with their operations exclusively managed by Crystalarc Lifestyle. They manage the ecommerce marketplaces as well as the exclusive web portal www.casioindiashop.com. They deal with watches, calculators, musical instruments, accessories etc.
Channels Handled :
- Ecommerce Channels
- Amazon FBA
- Own Portal
Challenges Faced :
Crystalarc Lifestyle being the exclusive online partner of Casio India had a unique problem to address. Crystalarc Lifestyle had to manage their stock and accounting in sync with Casio office. The stocks and account reconciliation has to be done on a daily basis in their accounting software which was audited by the brand. With the higher volume of orders they receive, it was difficult for them to enter all the data into their accounting ERP, Tally manually. It was time consuming and prone to multiple errors. They were not able to scale up the business due to the bottleneck.
Solution Provided By EasyEcom :
- Seamless Accounting ERP Integration
- Real-time data sync
- Flexibility and customisation in book keeping
- Inventory sync along with Sales & Credit Notes in ERP
- Omnichannel platform to manage sales and returns across channels
- Damaged goods inventory handling
- Missing returns report
Benefits For Shifting To EasyEcom
With the flexibility that EasyEcom provides with it’s Accounting ERP integration, it was the exact solution Crystalarc Lifestyle has been searching for. The invoice format, stock management and super-fast data sync helps them manage their accounting on a real time basis. With the stock adjustment in tally with each entry of invoices as well as credit notes gives an accurate stock reconciliation. The central order management system provides a faster way to process orders and enter the details into the accounting software. “ We were very sceptical when we started with EasyEcom because we are very particular about our accounting management and stock reconciliation. We already tried few other software before and were highly disappointed as they were not flexible and were not meeting our requirement. When we signed up for EasyEcom’s services we tried for a month. They were very understanding right from the onboarding. They involved with our team and understood our requirement. With in a promised timeframe they provided us the exact thing we have been searching for. Now the entire process is seamless and smooth. They got my vote of confidence due to their commitment in understanding our pain point and resolving it. Now we are signed up with them for a longer term. Hope they keep on maintaining the same level of excellent customer experience in future as well.” Says Mr Sanjoy Manna, VP, Operations, Crystalarc Lifestyle.
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