Bengaluru-Based 4PL Startup

Leading Warehousing Company

Logistics & Supply Chain​

HEADQUARTERS : Bengaluru, India




With more and more businesses getting digital, the fight to excel and even survive in the eCommerce domain is exponentially increasing. With unlimited access to warehouse partners and logistics networks, eCommerce giants like Amazon and Walmart have disrupted global supply chains. This makes it harder for regional brands that have recently started out online selling to compete in the market or even stay in the game. The lack of affordable and quality warehouse facilities make it harder for companies to stay afloat. 

A Bangalore (India)-based leading 4PL brand emerged as an answer to this ubiquitous struggle of regional brands across the Indian landscape. The company connects warehouses across the country to their platform and utilizes their infrastructure for easy eCommerce order processing. The company has a rich Pan-India network of over 100 warehouses and is catering to over 100+ premium brands. 

The 4PL service provider allows their sellers to offer next-day delivery to their end-customers across India. The company started in 2019 and has already become one of the most trustworthy logistics services providers in the country. 

The brand has also raised a seed fund from the top investors from around the world. The company’s technology-powered platform connects a network of fulfillment centers proximal to the end-consumers and empowers eCommerce businesses with the tools to manage their orders and shipments. The company is a one-stop solution for all logistics needs. 

The company also offers last-mile delivery, cash collection, and fraud detection to its seller base. The fast-growing startup is planning on expanding its operations to 2 and 3-tier cities in India as well as to accommodate upcoming brands from these cities.


Critical eCommerce Challenges

The underlying technology for the 4PL company is designed to connect an entire network of fulfillment centers, control and manage the shipping experience, and also regulate prediction systems for smart inventory placements. They were using an in-house tool to manage the inventory and operations across all warehouses. The tool was heavily dependent on a manual intervention which was prone to certain failure points. 

The 4PL company had its fair share of struggles while processing orders and also maintaining their reputation for next-day delivery to thousands of customers spread across the country. 

Some of the major challenges that the company faced were:

  • Laborious process to manage individual seller accounts: The company deals with several regional brands and independent sellers on a bulk order basis. Creation and maintenance of inbound shipments become difficult when handled manually for their sellers. Moreover, the order distribution was running on manual entries and the dispatch processes, too,  were not automated which was leading to errors and fulfillment delays. 
  • Lack of visibility into operations across warehouses: For a fast-growing company with a wide clientele, managing a network of warehouses is a hectic drill given the sheer amount of manforce that needs to work in harmony. With so many orders getting processed, procured, and shipped on a daily basis, the company lacked visibility into operations across warehouses.
  • Prediction systems for smart inventory placements aren’t always easy to develop. The 4PL company had been using an in-house tool for inventory prediction and management. With an unpredictable surge in the order volume for different brands, inventory forecasting was becoming tough to project.
  • Payment reconciliation: Payment reconciliation is a critical issue for eCommerce stores or service providers alike. The business required a reconciliation system for them as well as their sellers.
  • The warehousing company needed a system that allowed efficient facility management for the staff of the teams across warehouses. They also wanted a system that could address their challenges along with that of their sellers who sought inventory visibility and tracking on multiple platforms; a system that allowed to list and manage seller inventory across different marketplaces.

For their seller base, the 4PL company wanted to outsource an omnichannel inventory management solution that could be white-labeled to foster their branding initiatives. However, the options available in the market could not be farther than their stipulations. Adding to the disappointment, there were constant support issues from these solution providers. After trying out numerous sub-par services, the warehousing company finally found what they were looking for. Here’s how EasyEcom helped the 4PL brand address all of their issues and scaled their operational efficiency. 


How EasyEcom Helped:

After careful research on different inventory management and reconciliation software, the 4PL company zeroed down on EasyEcom as their partner of choice to manage eCommerce operations. 

EasyEcom has been working with several 3PL and 4PL businesses to streamline their operations across channels. This 4PL brand wanted just that done for their business and for their sellers’ businesses as well. 

  • With EasyEcom, the 4PL company was able to provide their sellers with a centralized inventory management solution with an advanced state of the art WMS platform that allowed handling bulk orders and accounts reconciliation tracking. The WMS solution seamlessly integrated with all the major sales channels where the 4PL company sellers can easily track and manage their products. 
  • With Easyecom, the 4PL brand was not only efficiently running their entire network of warehouses but also helped their sellers to reduce their inventory cost by listing the same inventory across the channels that they are active on. 
  • As for the warehousing company, EasyEom enabled visibility into operations across warehouses for their team which created coordination among team members.
  • EasyEcom implemented automated workflows that allowed the 4PL company to minimize pick-pack-ship errors. Additionally, EasyEcom also helped the brand achieve better QC reporting and efficient returns management.
  • Facility management/Division of labor: EasyEcom dashboard allowed the warehousing company to set user roles and implement team control regulation. The 4PL company could give different levels of access to different team members based on their roles. These user roles include inventory inwarding, quality check, order processing access, etc. 
  • Order Routing: The 4PL brand has a wide range of customers to deal with on a regular basis and that makes about hundreds and thousands of orders. We implemented order routing that made the next-day delivery easier. Team control regulation helped in an easy delegation of tasks to different members across warehouses that are responsible for picking up, distributing, and dispatching the orders. 
  • Visibility into metrics and Reporting: With EasyEcom’s advanced built-in data analytics, the 4PL company got visibility into their most crucial metrics that remain at the forefront of the decision-making strategies for a company. The sales and margin reports helped the business plan their growth based on hard numbers. 


Final Impact

What The Company has to say?

According to the CEO and Co-founder of the company, “We had been using an in-house tool and were on the lookout for a system that could help us manage seller inventory across the marketplaces. EasyEcom helped us address multi marketplace sellers which own the majority of market share and it has had an incredible impact on our business growth. Since the onboarding, EasyEcom has helped us run our warehouses efficiently.”

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