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Is the word unicorn making you mentally picture the mythical horse right now? Not to burst that equestrian bubble, but in the business world, unicorns refer to those privately held startups whose valuation has reached the billion dollar mark. American investor Aileen Lee is the first to use this term to indicate why such companies are legends in the making!   Post 2013, unicorn companies are no longer rare but the phrase has stuck. India is…

The Government has been hinting at reimagining digital eCommerce in 2021 and the wait is officially over as of April 29, 2022. The Open Network for Digital Commerce (abbreviated to the ONDC) project has been piloted across the 5 cities of New Delhi, Bhopal, Bengaluru, Coimbatore, and Shillong. The ONDC is a market-led initiative that aims to democratize eCommerce and unlock value for all parts of the digital eCommerce ecosystem.  In July 2021,…

As of 2022, there are 2 billion+ active WhatsApp users. India alone is estimated to have about 390 million users as of 2021. WhatsApp for eCommerce businesses has positively impacted the customer retention strategy because transactions can take place entirely online without compromising on consistent (and intentional) communication. Since 2019, the business community’s engagement with clients and prospects alike has skyrocketed, with nearly 175 million people sending messages to WhatsApp business accounts daily. These statistics…

The paradigm shift in the digital space in the past few years has brought about a new set of opportunities for eRetailers. However, there are a lot of challenges along the way that need to be tackled efficiently and at the earliest. If you are just starting your eCommerce journey or running an age-old digital storefront, this is for you. We have compiled a list of top eCommerce challenges in 2022 and how to handle…

eCommerce in India has been exponentially increasing for the past few years and the pandemic accelerated this growth by multiple folds, bringing about a new digital revolution in the country. We analyzed the data around the nationwide eCommerce sales during 2019 and 2020 to predict the numbers for 2021. Here’s a report on the state of the Indian eCommerce as of today and what to expect in the near future. As per our findings, the…

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