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Is the word unicorn making you mentally picture the mythical horse right now? Not to burst that equestrian bubble, but in the business world, unicorns refer to those privately held startups whose valuation has reached the billion dollar mark. American investor Aileen Lee is the first to use this term to indicate why such companies are legends in the making!   Post 2013, unicorn companies are no longer rare but the phrase has stuck. India is…

The eCommerce industry is dynamically changing and B2B eCommerce is quickly gaining popularity here. The global pandemic has accelerated the way we look at business transactions. As the B2B space is changing on the digital platform, the modern buyer is also evolving, and for seamless collaboration between businesses, it is important to take certain aspects into consideration. Here, we have compiled a list of the top 6 B2B eCommerce trends that you need to follow.…

There are many efficient methods to make your eCommerce supply chain and one such method is a digital twin system. It is one of the most effective techniques and is now commonly adopted by eCommerce businesses of all sizes. What is a digital twin system, what are its benefits and how does it work? We try to break this down for you in the following infographic. Check it out! If you are looking for an…

The B2B eCommerce industry is growing rapidly and is nowhere near its full potential. The global pandemic pushed more B2B brands to go digital in 2020, and the value of B2B digital transactions increased from $9.06 trillion in 2019 to $9.92 trillion in 2020, a whopping increase of 9.6%. With such rampant growth in B2B eCommerce, the competition in the sector has significantly increased, topped by the challenges that come along while making the digital…

Now that everyone is selling online, it’s hard for eCommerce brands to hold their ground in such a competitive space. For B2B brands, in particular, the digital transformation alone can prove challenging. Developing and implementing the right marketing strategies is crucial to stay ahead of the competition and retain customers. In the following infographic, we are summarizing the most effective B2B eCommerce marketing strategies to implement for your brand. If you are looking for an…

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